Linda and her husband are recently retired empty nesters. Being in the old family home isn't easy now that the kids are gone. She has been trying to sell her home for the last 6 months and it's been listed with an agent who assured her that it would sell quickly. She recently renewed with the agent again believing that they have been doing everything they can and it's not their fault. However, if it doesn't sell soon there's risk of falling behind on the payments and even foreclosure. After a neighbor's home down the street sold in just 2 weeks she knows something is not right. Wondering if a sign in the yard, an MLS listing, Zillow, and Trulia are bringing enough buyers to her home, she thinks it's time to make a change.
Now, this is a very common story in today's real estate market. There is a growing stigma that an agent can't do much more to sell your home than putting it on MLS and on public online listing sites like Zillow and Trulia. When the home doesn't sell, people lose faith in using an agent to list their home. Even more people get the idea that they're going to pay for a service they could do themselves. I can't stress enough how much of a misconception this is. An effective agent WILL sell your home quickly and gives you the greatest chance to net you the most money.
An effective agent, first, and most importantly, must be able to price a property correctly. Correctly pricing a property is the most challenging aspect to selling homes for inexperienced agents and home owners. Your agent should understand which features of a home generate the most interest from buyers. Upgrades such as granite countertops, wood flooring, or in-ground pools can significantly increase home values in our market. Moreover, market trends such as inventory and demand should be taken into account. Ultimately, garnering the most money possible for the seller is the job of the listing agent and this begins with pricing homes correctly.
Secondly, the home must be marketed to the highest professional quality. Team Sandy Blanton Realty is one of the top real estate teams in the Pensacola area. Satisfying hundreds of happy buyers, sellers, and landlords ever year, there is a reason Barbara Corcoran from Shark Tank endorses us.
There is a recipe to selling homes for high values from a marketing standpoint:
- invest heavily into cutting edge marketing techniques that expose our listings to the highest quantity of qualified buyers;
- and present our listings in the most professional, beautiful, and accessible way possible.
This approach has led us down the path of advertising through digital mediums that allow us to engage with thousands of buyers weekly. You may have seen one of our properties advertised somewhere on social media.
The other half of that online marketing equation is what the buyer sees when they come from an ad to a listing on our site. This listing must be presented in a way that is clear and appealing. Here is an example:
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Note the professional quality of the pictures we take of our listings. The listings with best pictures are most likely to be clicked by a buyer browsing the internet.
The most unique part of the experience when viewing one of our listings on our website or Zillow, Trulia, etc is the innovative virtual tour capability. Our cutting edge camera allows a buyer to interactively view every inch of a property without ever setting foot in it. One great advantage of this is for homes with occupied sellers or tenants who will now only have to leave for showings for serious buyers who have already viewed the property online. See an example here:
Finally, you want your agent to have a team of professionals all working towards the sale of your home. Effective teams have dedicated marketing professionals, inside sales agents to follow up on leads, buyer's agents in the field drumming up leads, and transaction professionals to make sure the closing process goes as smoothly as possible. Having multiple professionals specializing in different aspects of the real estate sales process greatly improves your chances of successfully selling your home.
Just to recap your agent should:
- display expertise in current market trends and home values
- present your home with captivating professional produced media to as many qualified buyers as possible
- be surrounded with a team of professionals that specialize in marketing, customer service, and contracts and transactions
When homes don't sell it can be very frustrating and damaging to your bank account. Hiring a capable, honest agent with the resources to get the job done is the most important decision you make when putting your home on the market. If you have a home to sell our team would love to be considered.